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Archive for November, 2007

Marketing and the Law of Attraction for Women Entrepreneurs

In my business coaching, I partner with Pamela Chatry, a small business development specialist and business strategist to provide a broad and deep range of services and experience to support women entrepreneurs to succeed in business through coaching and consulting.  One of the ways we work with our clients is around women-centered business planning.

As part of business planning, our approach to marketing includes the following guidelines: start by developing your personal brand and identifying your “perfect client”; market you and your brand with a broad based marketing approach; review all the marketing avenues available and pick three marketing strategies to focus on at a time; use marketing strategies that are in alignment with your unique style, preferences and abilities.  For example if public speaking terrifies you, don’t use speaking as a promotional strategy; or if you have a young family, and it is tricky to be away from the home, consider networking via the internet rather than in person.

Many women choose and love using “Attraction Marketing” as one of the three marketing strategies as it is a non-competitive approach that taps into personal passion and pleasure to create a profitable business.

“Attraction Marketing”, is anchored in the “Law of Attraction”.  Long before “The Secret” was published, folks were using the Law of Attraction to help grow their business and create their lives.  It is my personal observation though, that there is a lot of confusion as to what exactly this law is and how it works.

Simply, this law is based in science, states that “like attracts like” and includes the concept of resonance and frequency.  The “jump” is to think of one’s self as an “instrument of resonance with a specific vibrational frequency”.  Before you think that this is getting too woo woo for you, consider cell phones or radios and ask yourself, how does the sound travel from one phone to another or how does the sound make it to your radio?  The answer? Through sound waves of a specific frequency that you can’t see.  You are like a cell phone or a radio station transmitting emotional energy waves at a specific frequency.

So, with the Law of Attraction, it is understood that your thoughts, but more specifically, your thoughts plus your feelings send out signals with a specific “attraction frequency”, like a magnet (again, grounded in science).  Remember, like attracts like!

There are three key components to using the law of attraction as one of your marketing strategies: you, your thoughts and your feelings.  The “you” part is to develop self awareness and crystal clarity as to who you are at your core, what your values are, who you love to work with and do your best work with and what your life mission is and what your business vision is.  The book Pamela mentioned in her article “Attracting Your Perfect Customers” is a valuable resource for this part.  This solid foundation of life & business planning allows you to “hold positive and passionate thoughts and feelings” that are in alignment with your mission and vision.  The challenge is to keep your thoughts and feelings laser focused in a positive direction and not allow self-limiting or fearful thoughts and feelings much “air time”.  As you feel positive, passionate, excited and alive, you will literally “resonate” with this passion and attract to you like-minded clients, opportunities, connections and experiences that support you to move towards your vision.  Your job is to “tune yourself up” into positive emotional states of enthusiasm, expectancy and passion.

As this “fire” quote says “Of all the things you might succeed at, those things you’re passionate about give you the best possible chance for success”.

We love the following book and highly recommend it for women entrepreneurs who want to use attraction marketing in their business.  This book outlines a proven and powerful 4 step process to “attract your perfect customer”:  “Attracting Perfect Customers: The Power of Strategic Synchronicity” by Stacey Hall and Jan Brogniez.

We believe that women do biz differently and would love to connect with all the women entrepreneurs out there who are curious about a women-centered approach to business planning and development.

namaste,

Zoey

Zoey Ryan, PCC

coach . catalyst . shakti sage

life & business coach for women

“Coaching for your heart & soul”

www.positivelyoutrageouswomen.com

www.womendobizdifferently.com

Holiday Survival Strategies – Part 1

Maintaining life-balance during the holiday season can be tricky. Use the following questions to design your strategy for surviving the holidays with calm!

1. What does the term life-balance mean to you? How does the holiday season play into your definition?
2. Think of a time that you felt totally in balance, where all elements of your life flowed easily and effortlessly. Write about this time in your journal. What was significant about this time in your life? What elements contributed to your feeling of equilibrium? How did you feel about yourself and others at this time? What daily practices were you engaged in at this time? Get really clear about all of this and anchor your learning and remembering by writing down your answers in your journal.
3. Now, conversely, think of a time that you have felt totally out of balance, overwhelmed and out of control. What was going on in your life at this time? What was or wasn’t present in your life? How did you feel at this time? Write your answers in your journal.
4. Thinking of this “out of control” time, take your thoughts backwards slightly further to a time just before you felt out of balance. What signposts were present that alerted you to the upcoming disequilibrium?
5. Now, think of yourself as a “Being”. What activities, thoughts and behaviors enhance this sense of yourself? How can you incorporate these more into your life?
6. Create a drawing of a horizontal axis and a vertical axis. Label the horizontal axis “doingness” and the vertical axis “beingness”. Jot down your thoughts from the above questions along the diagram you made of the horizontal and vertical axis.
7. What was the difference is ease in completing the horizontal axis, the “doingness of life” vs the vertical axis or the “beingness of life”? Is there anything out of balance here?
8. What are the key features of balance you wish to maintain during the holiday season?
9. What actions do you need to take to support this ie the “doing”? What is the “beingness” you want to remember during this season?

Stay tuned for more tips and strategies……

namaste,

Zoey

Zoey Ryan, PCC

coach . catalyst . shakti sage

life & business coach for women

“Coaching for your heart & soul”

www.positivelyoutrageouswomen.com

www.womendobizdifferently.com

More On….Women, Entrepreneurship, Money and Heart

More on…Women, Entrepreneurship, Money and Heart

It’s official!  Studies are now validating what many of us have known for a long time; women do business differently!  In a recent study by Karen D. Hughes of the University of Alberta, entitled “Exploring Motivation and Success Among Canadian Women Entrepreneurs” she finds from her research that both the reasons women enter business and what they value in business is different than for men.  Other studies are showing that not only are women run businesses on the increase but that in these organizations, people are happier, healthier and the bottom line reflects this positively.  Why is this?

In business, many women love using their innate qualities or strengths in building relationships, supporting others, caring about the people they work with, being generous with their time and talent and being concerned about sustainability and the future of the planet.  I like to think of this as women being intuitively able to use both their heart and their head in business.

Keeping with the theme of “women, money & abundance”; what happens when the quality of generosity and the mantra “givers gain” becomes overused or out of balance? Ask yourself: do I ever feel that everyone but me is benefiting” from my generosity; do I feel profitable, abundant and prosperous or; do I feel out of balance, in scarcity and resentful?  If you answered “yes-no-yes”, your generosity may be “over used” with others and “under used” with yourself.

Your relationship with money as played out with overused generosity with others and underused generosity with yourself, may mirror your level of deservedness or worth at a very deep level.  Stay tuned for the next POW e-bulletins for more commentary on this very important topic.  As a life & business coach for women, I love to remind you that you have the right and in fact you are entitled to be prosperous and this starts with being compassionate and generous with yourself.    As Eric Butterworth says in “Spiritual Economics: The Principles and Process of True Prosperity” …

“You were born to achieve, to release your inner power, to fulfill your uniqueness.  It is the “little spark of celestial fire that you may desecrate but never quite lose.”

namaste,

Zoey

Zoey Ryan, PCC

coach . catalyst . shakti sage

life & business coach for women

“Coaching for your heart & soul”

www.positivelyoutrageouswomen.com

www.entrepreneurialsuperstars.com

Live a Life With Heart & Money

Living a Life With Heart & Money!

“Women and money” is a “hot” topic.  With the explosion in women starting new business and female-preneurship as well as the current socio-economic conditions and situations around the world, women seem to be re-evaluating their relationship to money. A question I hear a lot in my work as a life & business coach is “how do I combine my wish and desire to make more money with my deeply held beliefs about helping other people and living a spiritually conscious life” aka “is it possible to live a life with heart and money”?

This question supports three broad principles:
1.    For many women, it is about “relationships” ie women have a relationship with their money that is often a reflection of their relationship with themselves.
2.    There may be a “disconnect” for many women between being wealthy and prosperous and being spiritually attuned.  The (limiting) belief here is that having a lot of money is not “spiritually pure”.
3.    Women have unfulfilled desires around money.

I have been very curious about all of this for many years and have read voraciously on the topic.  I have read books on money, on prosperity & abundance, on the spirit and energy of money and on financial freedom.  What seems to make the most sense for me is seeing money as a “representation and enabling” symbol.  Actual physical money represents many things: love, quality of life, happiness, freedom, for example.  To be able to live a life of love and complete freedom enabled by prosperity, is one of the “highest” aspirations for many women I know, as this would allow them to help others by giving of their time, talent or “treasures”.

A wonderful visualization that I first read about in “The Abundance Book” by John Randolph Price is to imagine ones self as a continuously flowing fountain of abundance, fed by a heart-centered universal source and then visualizing this flowing abundance & prosperity spreading outwards to one’s friends, family, community and world and then see it flowing back to ones self in big waves.  There is something very powerful resonating with this visual when I see the abundance and prosperity being filtered through an open, warm and melted heart.  What I trust is that each of us women has the ability to be financially free and as we funnel our prosperity “through our hearts”, we will use our money in authentic and integral ways for the betterment of lives and those around us.

My answer to this question is yes, it is possible, in fact, I believe that it is our right and responsibility to live a life with heart and money.

namaste,

Zoey

Zoey Ryan, PCC

coach . catalyst . shakti sage

life & business coach for women

“Coaching for your heart & soul”

www.positivelyoutrageouswomen.com

www.womendobizdifferently.com

Generosity

The quality of generosity has been showing up all over the place this month for me, likely in no small part due to the theme for this month of “women, prosperity and money”.  If prosperity and abundance are at one end of the scale and scarcity and poverty at the other, I wonder where generosity falls?  I have observed large and small examples of generosity and have also observed what can happen when “generosity” becomes an “overused” strength.  I have been personally challenged this month to express generosity of spirit through forgiveness, generosity of finances through sharing my money and generosity of heart through compassion and you know what, “generosity” doesn’t always come easily.  There is sometimes a catch within, the questioning of “do I really have enough”, “what do you mean, I am wrong” and “how could I possibly forgive that!” etc.  Once I push through the questioning though and recommit to a deeply held value of generosity, something shifts and I can give freely.  I am eagerly awaiting my copy of “Money is Love” to go deeper in my exploration of generosity, giving and the sacred origins of money!

namaste,

Zoey

Zoey Ryan, PCC

coach . catalyst . shakti sage

life & business coach for women

Coaching for your heart & soul

www.positivelyoutrageouswomen.com

Quote & Question for Conversation

Quote: “Sometimes our light goes out
but is blown into flame by another human being.
Each of us owes deepest thanks to those
who have rekindled this light.”
Albert Schweitzer

Quote & Question of the Week:  based on the Albert Schweitzer quote for above, can you think of a time that either your light had gone out and was blown back into a flame by someone else, or you were the one to catalyze some one else’s flame.  Please share this experience with us.

namaste,

Zoey

Zoey Ryan, PCC

coach . catalyst . shakti sage

life & business coach for women

“Coaching for your heart & soul”

www.positivelyoutrageouswomen.com

www.entrepreneurialsuperstars.com

604-323-3700

Quote & Question for Conversation November 1, 2007

“The simple fact is that nothing more directly affects your happiness than money…some of you are just horrified by this notion, even offended….the kind of happiness I am talking about is your quality of life.”

Is it possible to live a life with heart and money? What do you think and why?

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