General, midlife changes, Social Responsibility, spirituality, women and business

Women Entrepreneurs: To Re-brand or Not?

I have outgrown the phraseology “positively outrageous women”!  Since I have used this phrase as my website url for about five years, it may also have gotten stale.  The dilemma is that POW is a “brand” in our small local community and among my contacts.

My gut and heart say one thing and my head says another.

I find this process so interesting as I can not disconnect my business evolution from my chronological age.  In my 40’s I did feel outrageous in a positive way.  Now, in my 50’s, my entrepreneurial energy feels softer and gentler, yet has a strong and clear core.

I would love your thoughts and feedback on this issue.  Have you had a similar experience in your business?  What did you learn?  What do you think about my dilemma?



Zoey Ryan, PCC

life & buisness coach for women

“Coaching for your heart & soul and the heart and soul of your busness”

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