Women Entrepreneurs: Work From Your Strengths

Work From Your Strengths Not Your Weaknesses!

 

As Michael Gerber in his series of writing on the “E-Myth” points out, an entrepreneur can not sustain multiple roles for long before becoming overwhelmed, disillusioned and often “broke”.  As an entrepreneur and particularly for women entrepreneurs who may also have the main role in doing the “work/kid/domestic duties/life balance” juggle, the new mantra or trend is “work from your strengths not your weaknesses”!

 

How many of you know what your strengths are?  What about your weaknesses?

 

There are many ways to figure this out from self-reflection and personal questioning to using assessments and inventories, to working with a skilled professional.  Two simple questions to ask are: what do I love doing in my business, what do I hate doing in my business.

 

Once you have determined three key strengths and three key weaknesses, the fun part starts.  You can use the “trends” of creativity, collaboration and partnership to ignite your business.  Here is how it works; say you love visioning and staying in touch with all your clients and vendors but hate the admin side and all the paperwork.  Working from your strengths would mean that you continued to do the activities that you loved and either hired or formed a strategic alliance or partnership with someone who loves the details and paperwork.  Or, say that you are an amazing coach and love coaching but get stuck when it comes to marketing.  You form a “partnership” with another coach or business person in a complementary field who loves marketing and together you are a dynamic and powerful collaborative force!

 

So, get to know your strengths and give yourself permission to work from your strengths!  You will experience greater passion, pleasure and my guess is, profitability in your business.  I would love to assist you with this process and use the “personal coaching styles inventory” as a guide.  Another resource that might be helpful is the book, “Now Discover Your Strengths” by Marcus Cunningham and Donald O. Clifton.

 

“May your life be like a wildflower, growing freely in beauty and joy each day.” – Native American Proverb

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