“The Enlightened Entrepreneur: A Spiritual Approach to Creating and Marketing A Company” by Grace Bulger
In this book, Grace Bulger, a marketing consultant specializing in corporate identity work and former VP of communications for GE Capital Rail Services, brings a strategic, values based process to designing a business.
While totally open to her wording the title with the use of the word “spiritual”, I couldn’t actually find many references to spirituality and certainly few references to religion or a higher power. What I did find was a clearly laid out, easy to read primer for any socially responsible entrepreneur who wants their business to be an expression of their life purpose.
Not just for the pre-start up phase but for any entrepreneur wanting to re-energize their business, the author mixes real life business examples with practical and easy to follow exercises. You and your business will benefit!
If you admire business women like Anita Roddick of the Body Shop or respect the social responsibility of Ben and Jerry’s Ice Cream, then I think you will love this book!