Are Your Business Values in Sync With Your Personal Values?
“Values†are the essence of who we are. Values are principles that you hold to be of worth in your life. Values are those things considered right, worthwhile, and desirable- the basis of guiding principles and standards. “Crystal values†are those values that are so important that if not present in your life will cause your life to shatter. Think of what would happen if you dropped a crystal ball. “Rubber values†are those values that you can drop for awhile with no problem and will come bouncing back when necessary. Think of what happens when you drop a rubber ball.
Getting really clear on the values that are most important to you personally and in your business will give you a framework for making decisions, taking forward movement and assessing dissonance in your life. Let me tell you about a client of mine. Carol had identified that she held “social responsibility†and “respect for nature†as very strong values. She found out that the company she was working for was pumping toxic waste into the local watershed. She decided that she could no longer work for that company and in fact, felt she needed to report the company for the poor environmental business practices. In spite of the fact that being unemployed was not attractive, Carol stayed true to her values and resigned. While she had to deal with some short- term financial issues, this decision was worth it to her as she gained so much in the areas of self-honoring and self respect.
Is your business in sync with your personal values? If it is, you likely feel great about the work that you do and love your business. If you started your business without consideration of your personal values, and your personal and business values are out of sync, you may feel unfulfilled, dissatisfied and unhappy in your work.
In our current business environment, it is vitally important that you, the business owner knows what your personal values are, what your business values are and has a marketing program consistent with those values in every way.
Clarity, transparency and communication with your clients around personal and business values leads to a happy and fulfilling life and business and a powerfully positive business reputation!
Do you know what your business values are? What about your personal values?  What about your crystal values and your rubber values? Are you in sync with your values? Are you working from a single bottom line or a triple bottom line? Working with a life & business coach to support you to gain clarity on your values may be beneficial to both you and your business.
“My vision, my hope, is simply this: that many business leaders will come to see a primary role of business as incubators of the human spirit, rather than factories for the production of more material goods and services.” – Anita Roddick Founder, The Body Shop
namaste,
Zoey
Zoey Ryan, BSc., PCC
professional certified coach
life & business coach for women
“Coaching for your heart & soul and the heart & soul of your business”
www.positivelyoutrageouswomen.com
604-323-3700
I think they are. I also see my husbands values work in his business…since I am employed as a teacher and not in my own teaching business, I share the vision of others in my work, but am aligned with them completely.
Hmmm, yes, it sounds like you are in sync! Thanks for the comment.
Z